which of the following statements about branding is true
C) JEK's sophisticated customer database allows the company to handle queries and product returns much faster than competitors. Carnival Corporation is the world's largest cruise line company. Generic branding Warranties can be either express or implied. B) Points-of-difference B) relying on the product descriptor 5. B) brand awareness C) identifying counter examples C) Retailers are members of channels of distribution. C) Points-of-inflection C) Brand logos [Brand name] serves [target audience] who [specific need or want]. C) morality E) Hayley's found success by allowing buyers to customize the color and some features of its appliances before buying them. A) innovativeness E) Competitive points-of-difference, ) Philip Morris bought Miller brewing and launched low-calorie beer, at a time when consumers had the impression that low-calorie beer does not taste as good as normal beer. c. These are all dimensions of service quality. In introducing a new brand, which approach is often used by firms operating in high-end markets in order to avoid damaging the high-end brand's reputation? B) points-of-conflict a. B. line extension False, Greenwashing is the term used to describe industrial processes that cause pollution above the permissible limit set by the government. b. Select one: C)It is only important once a company is established. B) Brand symbols C) product D. many consumers still perceive private labels as being inferior to manufacturer's brands. Select one: What the customer expects from the service. Secret shoppers are used for all of these things. A) sustainable advantage c. Consumers are unwilling to pay premium prices for similar products. serve as sensory receptors for temperature and pain stimuli. D) differentiability From a consumer's perspective, a strong brand image provides each of the following except: From a company's perspective, a strong brand image is related to each of the following except: From the company's perspective, a quality brand image enhances the introduction of a new product because: C. customers normally transfer their trust in and beliefs about the corporation to a new product. True b. E) Hayley's found success by allowing buyers to customize the color and some features of its appliances before buying them. He was very good at dealing with lower back pain. D) product differentiation _______________ measures the difference between what a customer's expectation of service experience and the customers actual experience with the service? a. B) channel differentiation 1. In the front of the book was a beautiful picture and an inspiring poem that would remind his clients that lower back pain can be treated with a visit to Frodo. \\ -Strong brand expands the target market -Strong brand increases competition -Strong brand improves production output -String brand builds customer loyalty, Two established brands collaborating to offer a single product or service that . e. Service dominated offering, Arwen wanted to open a donut shop where customers could design their own donuts and have them made to order at the time. Protect the product from excessive heat or cold. b. The key to building a brand is to use a different approach each time you mention the brand name. Substitution (statement 1 into statement 4) 6. p q 6. A) A small business must creatively conduct low-cost marketing research. So he immediately returned it. E) personal branding, Which element of a brand story framework do Randall Ringer and Michael Thibodeau relate to the time, place, and context of the brand story? C) The highest level of brand equity involves establishing product benefits. d. Process versus outcome measures E) points-of-presence, For brands in more stable categories where extensions into more distinct categories are less likely to occur, the brand mantra may focus more exclusively on ________. He thought of the brand name "Playful Puppy" and asked your opinion. Select one: Fill in the blank: Whenever a customer posts on a social media platform or blog, or writes a review about a company's product, they are producing _____ for the company's brand. The key to success for rejuvenating a brand image is to highlight the newness to attract former consumers. All Rights Reserved, Quiz 8: Elements of Product Planning for Goods and Services. e. Number of complaints. C) points-of-parity B) narrative branding c. Variability (Inconsistency) d. Service shortfall A) sensuality A) Berry's has an intensive training program for its customer-facing employees, to ensure a consistent service standard. Trademark e. Productization, Hermione was the office manager for a small business in the city. C. Alliance or co-branding works best when the two brands are unrelated. How does FDA ensure generic medicines work the same as brand-name medicines? These brands offer experiences and we buy them with that experience in mind. Brands cannot be built through advertising, public relations, sponsorships, social media, or similar techniques. Period. In this case A is "2 is even" and B is "New York has a large population." I would evaluate each of these as true, so the compound statement is true. True b. Price (10 points - 2 points for diagram, 4. Select one: If two lines are cut by a transversal so that corresponding angles are congruent, then the lines are parallel.4. A) clear superiority on an attribute or benefit B) The Swan Hotels use a distinctive signature fragrance in all outlets so that customers can associate the fragrance with the hotel. Select one: Which of the following describe spam? Options: It captures all benefits offered to multiple market segments and the price for those benefits. c. Patent. e. Intangibles. Every service probably has a tangible component. D) points-of-presence Customers are willing to pay a premium price for the product American Express'- "Worldclass Service, Personal Recognition," Mary Kay's - "Enriching women's lives," Hallmark's- "Caring Shared," and Starbucks'-"Rewarding Everyday Moments" are examples of ________. C) brand journalism c. The retailer is a recognized brand Companies trying to sell their products internationally do not benefit from, Many organizations view the process of creating and maintaining a strong, Organizations should not provide the same level of promotion to brands. Which of the following is NOT true regarding brand loyalty? D. Brand recognition, also known as aided recall, refers to the ability of consumers to identify a brand. A brand positioning statement has to be powerful enough to make an impact, concise and catchy enough to remember, and true to your brand's identity. A) Category points-of-difference E) persuasion based on believability, The typical approach to positioning is to inform consumers of a brand's category membership before stating its ________, They said that the difference comes from how comfortable they make their cows. c. It contends that people hav; Which of the following statements is true of a culture with low uncertainty avoidance? C) service differentiation Exceeding the customer's expectations. E) positively correlated, ________ is a company's ability to perform in one or more ways that competitors cannot or will not match. 16 12 5. Protect the product from excessive heat or cold. A) brand mantras Which of the following is NOT an advantage of branding for consumer products? Using the information given in the given problem and the rates shown in the given figure, prepare a depreciation schedule showing the depreciation expense, accumulated depreciation, and book value for each year under the Modified Accelerated Cost Recovery System. b. E) maximizing negatively correlated attributes, Which of the following ways to conveying a brand's category membership relates to well-known, The result of positioning is the successful creation of ________, which provides a cogent reason why the target market should buy the product. Many organizations view the process of creating and maintaining a strong brand as a liability. d. All of these statements are true. Variability (Inconsistency) ith the development and maturity of digital marketing, which of the following statements is true? C) communicative, simple, and inspirational Organizations should not . The first step to building a strong brand identity, and indeed a strong brand, is creating a brand statement. A sentence of the form "If A then B" is true unless A is true and B is false. He brought it home, plugged it in and nothing happened. D) It involves all the industries in existence today, the known market space and occupied market positions. Select one: A rsum, sometimes spelled resume (or alternatively resum ), [a] [1] also called a curriculum vitae (CV), is a document created and used by a person to present their background, skills, and accomplishments. Ravine Corporation purchased 30 percent ownership of Valley Industries for $90,000 on January 1, 20X6, when Valley had capital stock of$240,000 and retained earnings of $60,000. C) brand identity a. Seam splitting e. Box, The concept of ___________ recognizes that before an organization can effectively take care of customers' needs, it must focus on its employee's needs? e. Increased value of a company's common stock. 5. B. target markets shrink or disappear or a firm's image no longer matches industry trends and consumer expectations. B) services A) brand slogan E) sensitivity, Which of the following traits of a brand's ability to become a lovemark implies empathy, commitment, and passion? D) emotional branding E) brand vision, A brand mantra should be ________. A) They guide only major decisions, they have no influence on mundane decisions. b. Social media marketing is the use of social media platforms and websites to promote a product or service. Passenger deposits for upcoming cruises are considered unearned revenue and are recorded as Customer Deposits as cash is received. B) context There are several popular attribution models . These are all expressions of the value of brand equity. Feedback. E) brand alliance, BMW's "The ultimate driving machine," American Express' "Don't leave home without it," New York Times' "All the news that's fit to print," and AT&T's "Reach out and touch someone" are all examples of ________. a. Diffusion In what way is the brand's category membership being conveyed? B) comparing to exemplars Before you can measure the quality of a service, you need to understand? Is this business a good candidate for branding? c. The warranty statement is not in the package, but must be downloaded from the companys website. B) reliability This is an example of ________. O A . e. Visualization, Proctor & Gamble creates a separate brand identity for each product they bring to market. Research your audience, value proposition, and competition. D) brand slogan D) to globalize competitors' perceived points-of-difference In which of the following examples is a company communicating category membership using a product descriptor? a. Documentation Then they would follow along the glass-enclosed production line and watch while her highly skilled workers cooked the donuts from scratch. Good dominated offering A brand can be described as a promise to the customer. C) JEK's sophisticated customer database allows the company to handle queries and product returns much faster than competitors. c. What he or she is expected to do in order to create the service. the goal of positioning is to ________. B) authenticity What percent of Bens day is spent testing these programs? social media designer social media analyst influencer relations employee online community manager The Sherpani brand is a product leader in lifestyle bags for women. C) believability b. Select one: e. Because for every customer who complains there are probably ten who had a similar problem and didn't say anything about it to you. b. B) mystery a. Give all appropriate journal entries for 20X8 that Ravine would make if it (a) carries the investment at fair value or (b) uses the equity method. They may only provide one element in a network of services received by the customer. E) deliverability, Which of the following criteria relates to consumers seeing the brand association as distinctive and superior to relevant competitors? A) Customers are willing to buy by brand only when it assures "top quality. Explain why deserts and vegetation show up clearly in the map of Africa below, copied from, How are the borders of the earth's tectonic plates defined? d. Perishability (Inventory) It is the goodwill that the brand builds by itself and from its customers. In order for the brand to be successful, the promise must be _____________? C) points-of-parity Recognizing that brands are a form of attitude, it is important for customers to have _____________ with the product if you want to create brand equity? D) points-of-value A. D) noncomparitive positioning Sabrina is thinking of starting a new line of coffee shops. A) language B. Creamer, sugar, stir sticks and cups are provided for a nominal fee. A) points-of-inflection a. Fiction \text{20X9} & 160,000 & 40,000 & 100,000 & 20,000 \\ Private branding. If it helps to get your gears going, here are simple formulas you can follow to create a winning positioning statement: [Brand name] provides [benefit] because [compelling reason] for [target audience] with [specific need or want]. a. Which of the following is NOT true regarding a type of brand name: D. Iconoclastic name: Office Depo is an example of a unique and memorable name, suggesting what the company is about. Brands control the conversation with customers. C) Clarity offers you the best prices for the best quality. A) Brand equity means a brand has customer loyalty. E) points-of-inflection, Consumers might not consider a hand sanitizer truly a hand sanitizer unless they are gels designed to apply topically, contain alcohol that kills the germs present on the skin, and developed for use after washing hands or for those times when soap and water are not available. B) points-of-parity C) desirability C. Alliance or co-branding works best when the two brands are unrelated. c. Integrated marketing communications is less important now than it was in the past. When you are dealing with the ___________ characteristic of a service, one approach to marketing services is to make the service seem 'real' ? e. Joint venture, If customers purchase your product and find that it performs as well or better than they expected, they will be forming _______________ an important step in creating brand equity? Help justify the price a retailer charges for the product. D) product 2. B) to emphasize competitors' points-of-difference D) RTZ shifted its products from supermarket aisles to exclusive stores as it realized that customers were willing to pay more in stores. d. Disintermediation d. The manufacturer may be held liable for some problems regardless of whether there is anything in writing or not. Given the importance of a brand positioning statement, writing one is not a process to be taken lightly. B. flanker brand. D) communicating deliverability variables b. In writing during recessions as they do during times of prosperity. This is an example of ________ differentiation. . a. c. Generic brand, no-name brand D) assist firms in collecting information on competitors that will directly influence their strategy. Select one: An implied warranty means that? Generic brand, no-name brand A ______________ is an organization that exists to achieve some goal other than the usual business goals of profit, market share, or return on investment? c. Experience Qualities C. brand extension. Coca-Cola is more than a soda. Select one: A) straddle positioning