did rebel yell bourbon change its name

Do you wish theyd keep the name. It is what it is. "He didn't bottle a great deal of it, and several years later, four or five years later he sold the brand to the Southern Comfort people, and they never used it. Rebel Yell was a term used to describe the battle cry of the confederate army. I suppose if they renamed my beloved American Eagle @SFGAm here in northern chicago, Id be fairly upset. Once I became more conscious of the significance of the name, I did find it awkward. Irish Whiskey and Scotch must be aged a minimum of 3 years and arent required to have an age statement. Home Whiskey Review Rebel Yell Bourbon. The original time-honored Rebel Yell recipedates back to 1849, when it was invented atwhat would become the Stitzel-WellerDistillery. Well I am sad to say that after being season pass holders for 20+ years my family will NOT be returning this year! Rebel Yell marketing support will increase by223% in 2015 vs. 2014 to help support thenew packaging and innovation launches. Other brands produced by Luxco include Ezra Brooks, David Nicholson and Blood Oath. McDonald, F., & McDonald, E.S., (1980), "The Ethnic Origins of the American People, 1790", McWhiney, Grady. Today, the production of Rebel Yell Bourbon takes place at the brand new distillery. General Thomas Jonathan Stonewall Jackson's assault at Henry House Hill. In 2019 Rebel Yell went through a rebranding effort. Rebel Yell whiskey is produced by Luxco. Four Roses Bourbon (1L) $34.11 (100cl, 40%) Tasting Note by The Chaps at Master of Malt He recounts the story of an old Confederate veteran invited to speak before a ladies' society dinner. Rebel Yell was a term coined for the battle cry of the confederate army. Yep, they did. Rebel Yell isgrowing even faster, up 19.2% over the past12 months*. The flavors are going to be standard, the mouthfeel will be thin, and a cheap alcohol taste will come with it. That is really lame. In comparison to Kentucky Deluxe, its definitely better but 2-3x the price. There are audio clips and film footage of veterans performing the yell many years later at Civil War veterans' reunions. Rebel Bourbon Review - Is It Good Whiskey? Rebel Yell Kentucky Straight Bourbon Whiskey has a retail price of about $16 for a 750mL bottle at 80-proof. I actually went to the store today to buy some bourbon as my 1.75L bottle of Rebel Yell was finally getting low. Then arose that do-or-die expression, that maniacal maelstrom of sound; that penetrating, rasping, shrieking, blood-curdling noise that could be heard for miles and whose volume reached the heavenssuch an expression as never yet came from the throats of sane men, but from men whom the seething blast of an imaginary hell would not check while the sound lasted. Hit it on the desktop version, and there's actually a rebranded 10-yr without the "Yell". They were trying to distance themselves from that heritage because its becoming less an less accepted. Good Lord, people. Its a decade old recipe that was painstakingly aged in charred oak barrels to create a distinct flavor profile for each batch. Over the decades, he has worked in nearly every capacity within the alcohol industry including whiskey distiller, brand ambassador, marketing manager, public relations strategist and brand consultant. Their most well-known brand might be Everclear, which is a high-proof neutral grain spirit made from corn. The Confederate yell was intended to help control fear. As the Scotch Addict points out, NAS makes it easier for whiskey producers to create what they want to create. Both new variants will be in a750mL bottle with screened-printed labelgraphics and at 90 proof. The rebel yell was a battle cry used by Confederate soldiers during the American Civil War. This whiskey is also known for its wheatiness, as it is made from the same Kentucky bourbon distillery as Rebel Yell, which produces some excellent wheated bourbon (Just Google the mashbill). Now, if you havent heard of Rebel Bourbon, you may now it as its previous name Rebel Yell. All retail support materials will be updated tohighlight the new packaging and driveconsumers to the Band of Rebelsprogram online. However, while traditional bourbons contain wheat as the flavoring grain, distillers who make wheated bourbon swap the more traditional spicy rye grain for the soft and smooth wheat in the mash bill or list of grain ingredients. The Luxco distillery is located in Louisville, Kentucky. Mash Bill Bourbon and Whiskey Ingredient Guide, Definitive Guide to the Different Types of Whiskey, Copyright 2022 Gentlemen Ranters | All Rights Reserved. After that I casually asked at a few others stores and apparently it's the same all over town. I like Rebel Bourbon a lot better at the $13 price point than $18. Other wheated bourbons include Makers Mark, Larceny, and W.L. Rebel Yell is now distilled and aged at Luxco's new distillery, Lux Row Distillers, in Bardstown, Kentucky. Tasting Date/Vessel: March 12, 2022 - Neat in a Glencairn glass Nose. Both new products provide the opportunityto elevate the image of Rebel Yell, commandhigher price points and deliver higher margins. WorldSeries2021 6 mo. Rebel Yell Has a Cool New Look and Two New Bourbons I find this to be a case of much ado about nothing but then I never read anything into the name Rebel Yell. Rebel bourbon is also made in Kentucky, and it is known for its strong, fiery flavor. The original name of the company was W.L. The original time-honored recipe is steeped in charred oak barrels for ten years to produce a unique flavor profile. Confederate soldiers used the yell when charging to intimidate the enemy and boost their own morale, although the yell had many other uses. Other wheated bourbon brands produced by the Stitzel-Weller distillery: "Mouth" (taste): A big, round body with a palette that directly follows the nose honey, butter and just a hint of dark fruit (plums, raisins). It was not that; it was the Southern war cry."[10]. Did it hurt your feelings too? Nothing about this bourbon, from a taste perspective, makes me want to willingly choose to buy a bottle. We all know why your pleasing the pc crowd. It paragons description, that yell! But the very first time I fired off my gun I hollered as loud as I could and I hollered every breath till we stopped." It seems, though, that Rebel Bourbon still sources its whiskey from Heaven Hill as the bottle dons the statement bottled for Lux Row Distillers. The rebel yell has also been likened to the scream of a cougar. In this Rebel Bourbon review, well discuss the history, price, tasting notes, and more. Saint_Thomas_More 2 yr. ago who-ey! Its not difficult. You Might Want To Rethink Drinking Rebel Yell Whiskey. Here's Why Christian: The nose on this 1969 Rebel Yell Kentucky Straight Bourbon Whiskey is significantly different than the previous two iterations we have tasted from Stitzel-Weller. The company would eventually break up in 1972. Im only speaking for myself and the people I encountered. But as far as affordable bourbon options, Rebel whiskey offers a great learning opportunity. It is high-proof and made from corn. Rebel bourbon is made in Kentucky, the heart of bourbon country. Edit: Watching this yo-yo up and down has been hilarious. For the purists. The people that rebelled against the United States because they thought they should be able to own people are bad. Rebel yell refers to a war cry of the confederates. Waitis that name potentially offensive? Rebel Yell - the Next Chapter in A Storied History If youve got a problem with a brand distancing itself from the CSA then youre the problem. My favorite coasters are B&M hypers and gigas. Rebel 100 Kentucky Straight Bourbon Whiskey is a 100-proof wheated bonded style bourbon that retails for about $20 for a 750mL bottle. Rebel Yell bourbon is a smooth, mellow whiskey with a sweet taste. The Rebels Yell Bourbon was created in 1927 by the Stitzel-Weller Distilling Co., according to the companys website. Irish Distillers recently announced the Something went wrong. In 1984, the brand enjoyed nationwide distribution on the back of the Billy Idol song, which according to legend was about a rowdy night fueled by Rebel Yell Bourbon. Everclear is a well-known brand of neutral grain spirit manufactured byLuxco. Yep, they did. Theres a couple things to expect from a bottom shelf whiskey. The company was eventually dissolved, and production ceased in the early 2000s. NDPs dont often disclose the source whiskey for their brands. Weller & Sons until it merged with the Stitzel distillery company which was founded around 1872. Wed pool our money, and this guys brother would grab a cheapbottle of whiskey for us. The companys portfolio includes a wide variety of brands, including Rebel Yell, Evan Williams, Pearl Vodka, and Everclear. For the best. As this article mentioned the rebel yell is not an offensive name. The whiskey is aged in charred oak barrels for four years before being bottled. Part of Rebel Yells rebranding effort was to market itself to more than just the south, where the whiskey was originally exclusively sold. "Charley (Farnsley) concocted it in about 1937, and his uncle (Alexander Thurman Farnsley) owned W. L. Weller, on Main Street, at that time, with the Stitzler-Weller people, and they bottled it for him." To be truthful, this kinda pisses me off. That was the only ride from when the park opened that had never changed and now this I guess we will start going to Bush Gardens from now on! Award-winning Rebel Yell bourbon dates back to 1849. Thats just awful. Disgusted with the name change. BrokeCal, Confederate Defeat Re-examined". Rebel Bourbon is a decent intro into wheated bourbon, however. 2023 Luxco, Inc. All Rights Reserved. Taste: Caramel and sweet honey are most present with some raisin and cinnamon. The brand name is currently owned and marketed by Luxco, and the bourbon itself is distilled and bottled under contract by Heaven Hill at its Bernheim distillery in Louisville, Kentucky. Yes. In an instant every voice with one accord vigorously shouted the 'Rebel yell,' which was so often heard on the field of battle. It mutes most of the flavors, but it also dilutes the strong alcohol aroma and taste. Anecdotes from former Union soldiers described the yell with reference to "a peculiar corkscrew sensation that went up your spine when you heard it" along with the comment that "if you claim you heard it and weren't scared that means you never heard it". Now that weve covered the basics, its time to get into the real reason you are here. For anyone who runs an entertainment business where word of mouth and controversy can hurt you, the decision was pretty clear in my opinion. Use of the "Southern war cry" precedes the Civil War. Rebel Rye is a rye whiskey priced at about $25 for a 750mL bottle. Last week Kings Dominion announced that it was going to rename one of its roller coasters from Rebel Yell to Racer 75. It was meant to target markets in the South, and the Rebel Yell name harkened to the Confederate Army during the Civil War. When Iwas a kid in my early/midteens,one of the guys in our small group that hung out together had an older brother. As one of those small minority it has never really bothered me either. Its perhaps one of the most easily attainable bottles of wheated bourbons in the United States, a perfect opportunity to dip your toes into the category. Rebel Yell is a brand of Kentucky straight bourbon whiskey owned and marketed by Luxco. Need to know: A 100-proof, 10 year old wheater, this is the latest release from Rebel Yell's Single Barrel line. EXPLORE WHISKEY REBELLIOUS REMIXES Spring Manhattan Bourbon-Amaro Highball Elderflower Smash SEE ALL COCKTAILS Battle cry used by Confederate soldiers during the American Civil War, George A. Root's article "The First Day's Battle at Hickory PointFrom the Diary and Reminiscences of Samuel James Reader [, Civil War Veterans Come Alive in Audio and Video Recordings, Actual recording of a rebel yell, performed by a veteran in 1935, Rare Footage of Civil War Veterans Doing the Rebel Yell, Civil war veteran soldier footage taken between 1913 and 1938, https://en.wikipedia.org/w/index.php?title=Rebel_yell&oldid=1138610925, Cultural history of the American Civil War, Creative Commons Attribution-ShareAlike License 3.0, An approximation of the yell can be heard in the 1951 film. Photo Credit Caving in to such ridiculousness. The results of honorable Men idly standing asideand remaining silent. There are 4 primary grains used in the production of whiskey barley, corn, rye, and wheat. Otherwise I would hate to see a Dueling Dragons -> Dragon Challenge -> scrap heap project happen. Oddly the 10 year picture on that site still says Rebel Yell. After the Stitzel-Weller company broke up in 1972, Rebel Yell was purchased by David Sherman Corporation, now known as Luxco. In 1999, the brand made its way to the portfolio of the David Sherman Corporation rebranded as Luxco in 2006. However, Rebel has more functionality as its much better in other mixed drinks and by itself. With the rye segment up 23.3% thereis no better time to launch this new variant*. But again, I was never personally offended and never knew anyone who was. It was taken up successively and passed around to our front, along our right and in behind us again, until it seemed almost to have got to the point whence it started. Weller company merged with the Stitzel distilling company (est. At last it grew too dark to fight. By rejecting non-essential cookies, Reddit may still use certain cookies to ensure the proper functionality of our platform. . Rebel Yell SmallBatch Rye will provide a little more spice androbust flavor to the current Rebel Yell familylineup. And I never even thought about the park changing the name. I will say, though, that Im excited to get back to reviewing some higher quality options. Just went to Kings Dominion with my 7 and 9 year old sons. Sorry, I missed that. Rebel Whiskey is owned by Luxco, but the whiskey is distilled at Heaven Hill Distillery. Is Rebel Bourbon the Same as Rebel Yell? It has been made using only the purest Kentucky limestone-filtered water and new charred white oak barrels for aging. The most notable thing about Rebel Bourbon is their use of wheat. The film version, by contrast, has the yell sounding as a high-pitched "yay-hoo" repeated several times in rapid succession. It wont be undone but it was a mistake to change the name of an icon! Rebel 100 Kentucky Straight Bourbon Whiskey is a 100-proof wheated 'bonded style' bourbon that retails for about $20 for a 750mL bottle. Must go buy out the shelf of Yells now!!! NOTHING was wrong with its name! They recently dropped the "Yell" from the name. The offering has gained a lot of media attention, being named Worlds Best Single Barrel and Best Kentucky Single Barrel of 2020 by Whisky Magazine and Whisky Advocates 2017 Top 20 list at No. The standard price of Rebel Yell used to be right around the $12 mark. The company was founded in 1958 by Paul A. Ackerberg and is now run by his son, David Ackerberg. ago One is less overtly pro-slavery and pro-confederacy. Though hardly a definitive description, having been published some 70 years after the war ended, Margaret Mitchell's classic Civil War novel Gone with the Wind has a character giving the yell sounding as a "yee-aay-eee" upon hearing the war had started. But I wouldnt protest the park or refuse to ever return there again, thats an overly extreme reaction. There are about 24,000 bottles in this year's batch. Find news, promotions, and other information pertaining to our diverse lineup of innovative brands as well as newsworthy headlines about our company and culture. This product is available only in our gift shop, and it may not always be available in a particular size. Luxco recently released a Rebel 10 Year Single Barrel Bourbon. However, by carrying the term Straight Bourbon on the label, the youngest barrel in each batchs blend must be aged for a minimum of two years in new oak. Yeah, Oh im sorry for being an activist SJW hybrid, Racer 75 is a stupid name and not catchy, Apple Zapple is catchy but not Racer 75 Kings Islands Racer is catchy because it is simple. Per Breaking Bourbon, Rebel Yell uses an NAS or no age statement which simply means that it meets the legal requirement of two years, and we know nothing more about its age beyond that. If youre looking for a winter drink, this Rebel Yell 100 bourbon is the way to go. Sam Reeder was a "free-state" or "free-soil" combatant against a pro-slavery militia at the Battle of Hickory Point in September 1856. To me it was just a name given to a coaster, devoid of any historical or political significance. Risk takers, rule breakers and noise makersunite. 1965. In addition to the flagship Rebel Bourbon, there are multiple line extensions to the Rebel Yell bourbon family. So, if youre new to the bourbon category and want to try a wheated bourbon drinking experience without taking a hit in your wallet, Rebel Bourbon is a great starter brand to give a try. Virginia Bourbon is described as being Kentucky Owls rarest and longest-aged expression to date, and Barrell Craft Spirits was awarded Best Bourbon twice at the San Francisco World Spirits Competition. So, to prevent further confusion as to whether these are the same brand, weve used the name interchangeably throughout this post. Rebel Yell Kentucky Straight Bourbon Review | Breaking Bourbon DEFIANTLY SMOOTH WHEATED BOURBON AUTHENTICALLY MADE, TAKEN DOWN, AND PASSED AROUND BY REBELS SINCE 1849. Its the same recipe as the distillerys standard 80-proof expression, just bottled at a higher ABV. Perhaps as a result, availability is limited, and prices may vary. Rebel Yell went through a rebranding effort which brought about a couple changes. Drinking Rebel Bourbon neat isnt a pleasant experience, but on ice its definitely not unpleasant. Click here to learn all about mash bills. Confederate soldiers may have imitated or learned the yell from Native Americans. Honestly, at first, I thought more about the Billy Idol song. Good one. Its a cheap bottle of whiskey and it tastes like one, too. To me, those moves are deserving of criticisms about erasing history, but I wouldnt put a roller coasters and a monument in the same category or even in the same discussion. This very recipe represented a base for many famous bourbons that were later produced at the Stitzel-Weller distillery. lol. Some examples of other wheated bourbon products include Makers Mark, Larceny, and W.L. The finish is long, warm and interesting in that a touch of spiciness, not present in the palette, comes into play. This change has been made at the request of Luxco, which renamed its Bourbon brand Rebel Yell. This change is still in effect on store shelves. And Charley said, "Well it wouldn't be proper since I sold it." Kings Dominion renaming iconic Rebel Yell roller coaster Cookie Notice who-ey!' The name, Rebel Yell, was nothing more than a nod to the regions history by a multi-park company trying to be relevant to Virginians. Rebel Yell 100 Bourbon Review | Breaking Bourbon From the Lux Row website: "Aged in charred oak barrels . So the arguments that this is another move to erase history arent accurate in my opinion. Rebel Yell is way better name than Racer75. In 2019 Rebel Yell went through a rebranding effort. Dont sleep on this wheated bourbon with Stitzel-Weller lineage. Sidney Lanier, the poet and Confederate veteran, described his unit's yell as "a single long cry as from the leader of a pack of hounds."[9]. Rebel Kentucky Straight Bourbon Whiskey: Buy Now | Caskers Also, Kings Dominion had an Old Virginia area and cues that it was trying to include some connections to the state. This change is still being implemented on retail shelves. Alcohol: 50%. r/bourbon - Fun Fact: Luxco has rebranded their "Rebel Yell" line of Interesting was in Lux Row today and not one mention of it. This is just the case for bourbon. This may be one of the most underappreciated wheated bourbons available. sberto 2 yr. ago It's up to the distributor in your state. Ive been going to this park for years but now its tainted. Rebel Bourbon - Lux Row Distillers While the connection to the Civil War was obvious, the name never bothered me. Finish: Sweet honey and light pepper and spice. It is a borderline value brand and may not be among your first choices in bourbon selections unless you are the most ardent of bargain hunters. Rebel Whiskey is owned by Luxco, but the whiskey is distilled at Heaven Hill Distillery. For Blood Oath Pact No. As one soldier explained: "I always said if I ever went into a charge, I wouldn't holler! We have to acknowledge and accept our past. With temperatures rising and the sun showing its face more and more, this time of year is perfect for a wardrobe update, and it seems Rebel Yell has caught a case of spring fever. The new Rebel Yell look (image via Luxco). The W.L. New packaging will be available nationally starting January 2015 in the 750mL bottle, followed by the 1.75L bottle rolling out in March 2015. Rebel Whiskey is one of the most widely available wheated bourbons in the United States. In addition to focusing on tradition while producing whiskey in a unique way, this distillery is known for its distinctive style of bourbon. Given the differences in descriptions of the yell, there might have been several distinctive yells associated with the different regiments and their respective geographical areas. I've heard the 10-yr is the same juice from the Old Fitz decanters. Warm finish with vanilla and a hint of black stone fruit. And lets be honest, thats all you can really ask for when buying a $15 bottle of bourbon. The Lux Row Distillery filled its first barrel three years later, in January 2018. Landon Sampsell We will never go there again. I have been on Rebel Yell before and after the name change, and it is still the same fun ride. What do you think about Rebel Yell being renamed, Racer 75? Just like the Big Lot Stunt Coaster is still Italian Job, the Crypt is still Tomb Raider, Drop Tower is still Drop Zone, the Racer75 will always be THE REBEL YELL! Awww poor baby. Alcohol on the plane: how much can you drink on long flights? As lame as Apple Zapple, as the parks wild mouse coaster has been renamed. Its got a strong, bold flavor thats not for the faint of heart. The original Rebel Yell bourbon recipe used wheat instead of rye in order to reduce grain alcohol content. Luxco opened their distillery, Lux Row Distillers, in 2018, so they may begin distilling their own whiskey for Rebel Bourbon. Rebel Yell is a bourbon that lends itself better to throwing away than drinking. Yes, I305 is catchy, but it cant be applied on to every coaster, also, this is 90 feet tall, not 75, Oddly enough, as a kid, I didnt ponder that names meaning until after I had ridden it several times. Despite not having any background in whiskey, Charles R. Farnsley the former mayor of Louisville created the brand to commemorate the centenary of the Stitzel-Weller distillery. Changing the name of the Rebel Yell is turning your back on everything that made you what you are. 'Woh-who-ey! Rebel Yell is now distilled and aged at the new Luxco distillery in Bardstown, Kentucky. (Originally published in, This page was last edited on 10 February 2023, at 16:18. In January 2021, Luxco was acquired by Midwest Grain Processors MGP the countrys largest third-party producer of sourced whiskey products. I can appreciate why some people are upset though. The 35th Battalion of Virginia Cavalry, "White's Cavalry", were given the nom de guerre of "Comanches" for the way they sounded in battle. As I got older and became someone who writes about and thinks about theme parks, I did find the name a little odd for an amusement attraction given the history it was tied to. Its 36-inch continuous column still has a capacity to produce 50,000 barrels or about 3.25 million proof gallons of bourbon per year. The new packaging started rolling out in April, and will be featured on all Rebel Yell expressions going forward. Single barrel still says yell. I was in the first graduating class of a new high school in the far south end of town. Rebel Yell was to be produced in small batches and sent out to southern states. The overall effect on the palate is brief and minimal, and the taste has no unique profile. This is funny. I am curious why the rebranding. Fifty years later, that pissed off quite a few people. Rebel Kentucky Straight Bourbon Whiskey - Master of Malt Recently, we reviewed Kentucky Deluxe, but we needed a little hiatus before hopping back on the wagon of bottom shelf whiskey. Barrel and Brew was created by four guys with a passion for crafting the perfect cocktails. As a note, we compare prices from various Total Wine locations across the US. These bottles may appeal to those looking for a private-label wheated bourbon experience. The Rebel Yell name was inspired by the Confederate Armys use of the word during the Civil War to target markets in the South. And of course Racer refers to its ride design featuring two tracks where trains race each other throughout its hilly course. Lux Row Distillers states that the new bottle features an embossed rounded shoulder in addition to revised front and back labels. Composition: 68% corn, 20% wheat, 12% barley Aged: 10 years in virgin American white oak. [2] One description says it was a cross between an "Indian whoop and wolf-howl". While Rebel Yell Bourbon was sourced at Heaven Hill Distillery for the last couple decades, Luxco opened their own distillery in 2018. The '75' refers to 1975, the year that the ride opened. One, from a 1938 newsreel documenting the 75th anniversary of the Battle of Gettysburg, documents several Confederate veterans performing the yell as a high-pitched "Wa-woo-woohoo, wa-woo woohoo. Rebel vs Rebel Yell : r/bourbon - reddit.com Rebel Yell is a brand of Kentucky straight bourbon whiskey owned and marketed by Luxco. All bourbon will have at least 51% corn. ELTepes 2 yr. ago That's good to know. I for one am glad they did. ago One is softer DonutBourbon 6 mo. November 18, 2020 in General Bourbon Discussion. And Charley said, "Well, that's fine." On this Wikipedia the language links are at the top of the page across from the article title. As a result, to avoid further confusion, we used the names interchangeably throughout this post. I have seen Father, ordinarily a model of reserve and dignity, leap up in the Metropolitan Opera House and let loose that piercing yell.". Aaron joined the drinks industry in 2013. Any straight bourbon must be aged a minimum of two years, and if it doesnt display an age statement, it must be aged at least 4 years. And its got a bit of an edge, thanks to the addition of the Confederate flag. Rebel Rye is a rye whiskey priced at about $25 for a 750mL bottle. There'd be riots for sure! Why did they HAVE to choose such a name in the first place? As I mentioned, this was a whiskey many of us grew up drinking in high school and college, likely before we were supposed to be drinking. Today, were back with a whiskey that many of us likely enjoyed in high school or college, especially those hailing from southern states. DRINK UP YOUR DRINKING PARTNERS Revel in a range of Rebel WHISKEYS, Which are surprisingly smooth but never soft-spoken. The Rebel Yell bourbon brand is produced by Luxco, a family-owned company based in St. Louis, Missouri. Rebel Yell (bourbon) - Wikipedia The W.L. 6, a bourbon blend consisting of three primary bourbons aged for varying periods of time is unique. Before the Lux Row facility was online, Luxco was a non-distiller producer or NDP. I understand the outrage to the overarching politically correct trend, but I feel that its misplaced this time. Orion Giga Coaster Announced for Kings Island | 2020 Roller Coasters. The Lux Row Distillery is moderately sized compared to the big boys throughout the state.

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